So, you’ve discovered that your life experiences, your knowledge and your training have all led you to realize that you have a talent, a gift for helping others in a specific area. And you’ve decided to use that talent to create a business. You’re a coach, a healer … a consultant or some form of helping professional.
And that leads you to realize that to reach people and make an impact …. you must also become a business person – an entrepreneur.
And that, no matter how many courses and certifications or degrees you have in your field you need to now learn about and embrace business and marketing to actually make an impact.
Today’s discussion is all about the business end. The business stuff you can’t ignore or get around ….. clarity, goals, problem solving. These are things that any entrepreneur – no ma tter how talented they are in their area of expertise …. Must embrace … to get their talents, their gifts out to the world.
Marley Majcher is the CEO of The Party Goddess!, a nationally acclaimed full-service event planning and catering company, and author of But Are You Making Any Money? …. So if anyone is uniquely qualified to answer the question, “Can I party and still make money” I think Marley can
In addition to running a busy event planning company, Marley is a leading small business expert in Los Angeles, California and mom to 3 kids
- the biggest mistakes small business owners make
- how to face and solve the big problems in your business
- how to recognize, set and re-set goals that will set you free
- “Even if you’re really great at money and numbers, I’ve found there’s a big disconnect when it comes to your own money and your own numbers. It’s like dating. You can see when your girlfriend is dating a loser. It’s so obvious to you and everybody else, but it’s not to her. It’s the same thing in business. You can’t see the label from inside the jar.”
- “Everybody has a coach. You have to have somebody who is pointing out areas where you can improve. Now, can you still do well without a coach? Yes, but I think unless you have somebody, you’re always leaving money on the table”
- “A business plan forces you to ask the hard questions and makes you to connect the dots between your big dreams and what your day to day reality is going to be”
- “You really have to prepare for how long it will be before you’re making money. And cash flow is not profit.”
- “A lot of us have not been taught the whole concept of where to focus, why, how to know when to shift focus and then most importantly, how to do it when you’re already in the midst of the problem”
- “We’re not honed enough to know when something is about to be a big problem”
- “I look at myself as a business athlete. And my goal is to maximize my performance”.
- BOOK: “Swim With the Sharks Without Being Eaten Alive” by Harvey Mackay
- WEBSITE: Getting Things Done – David Allen